that stays for Domain Name Prices is the most complete database of [premium] domain name sales available to general public. It is founded on the principles of bringing more transparency into the domaining industry.

As hundreds of new deals are added daily to the existing pool of six hundred thousand historical entries, makes it one solid ultimate resource for checking domain name values.

The initial database was built up and managed by Brands-and-Jingles and its partners from as earlier as 2005. For years, this private database was and is still used in the internal monitoring system that has millions of domain names on the radar screen and acts actively on their drops etcetera.

Throughout 2010 to 2013, the idea and data was presented to various industry players. As they had expressed particular interest in the findings, in late 2013 Brands-and-Jingles granted the database rights to with intention to share the historic domain name sale statistical data with the wider audience for the public benefit of the domaining industry and beyond it.

Since its official launch in March 2014, received lots of love from the top publishers. Michael Cyger of said on a few occasions, “ is a comprehensive database with a beautifully simple and easy-to-use interface”, while Andrew Allemann of featured it as, “ has a great lead list for valuable new TLDs”. in the news: